Twitchy Rabbit Identity
Scope
– Logo
– Font, Color
– Business Card
– Letterhead
‘Twitchy Rabbit’ is an email marketing platform similar to MailChimp looking for a redesign of their old logo. ‘Twitchy the Rabbit’ is their mascot and the client wanted the mascot in a simpler, iconic form for use across their products. They were willing to accept a solid color logo or something with multiple colors, as long as it also worked at small sizes for icons. – Mock project.
Logo Redesign
Here you have the old logo for ‘Twitchy Rabbit’. The problem with this one was that it was too detailed and didn’t work great as a logo, especially at small sizes, and this was the main point the client want to improve on in the redesign.
Color palette
The client was willing to accept a solid color logo or something with multiple colors. As the goal was to make a more modern and minimal logo I decided to drop the lighter grey and black. And only work with fresher versions of the orange and dark grey.
CMYK 2/48/67/0
RGB 255/132/64
#ff8440
CMYK 61/47/47/43
RGB 58/58/58
#3a3a3a
CMYK 2/38/50/0
RGB 255/157/102
#ff9d66
CMYK 0/0/0/0
RGB 255/255/255
#ffffff
Typography
‘Nunito Black’ was chosen for its soft and playful look. Which made it a perfect match with the rabbit symbol. But far from ideal for longer sentences! For that supporting job I chose the geometric yet friendly features and open curves of ‘Roboto Light’.
