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I'm Gilles, a senior brand and communication designer based in Ghent. For two decades, I've helped organizations build visual identities that earn trust and reflect what they actually stand for.
My approach is straightforward: listen first, then solve. Every brand has a story, and every visual element should serve it. That means thoughtful design choices instead of stylistic ones, and a process built around clarity rather than trends.
How I Work
Each project starts with understanding what you're trying to achieve and what obstacles stand in your way. Then I design strategically: every detail serves a purpose, every element supports your message. No decoration without intent. Empathy and intention guide my process. Through clear communication and respect for your expertise, I help shape the full picture from brand identity design to execution. The result is design that gives you a competitive edge while staying true to your story.
Each project starts with understanding your goals and obstacles. From there, I design with intent: every detail earns its place, every element supports your message. I work as a dedicated partner or as an extension of your existing team, whether that's an agency, in-house marketing, or other specialists. Whatever the project needs. Empathy and clear communication guide the process, from identity design through to execution.
Experience
From startups to established organizations, I've developed brand identities and communication materials that drive results while feeling honest to the brand. My work spans industries, from tech platforms to cultural organizations. Including five logos featured in LogoLounge 13.
The name
Wildstripe channels nature's rhythm: stripes on animals, leaves and rocks attract attention yet belong in their environment. The same balance I aim for in design.
