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DESIGN WITH PURPOSE

Helping starting businesses and creators connect with care, clarity, and creativity.

the process

Design isn’t decoration. It’s a strategic tool that solves real problems for you and your audience.
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Whether it’s a full identity, a book cover, or branded content for online use, I follow a collaborative process that blends strategy, creativity, and real-world experience. Here’s how that typically works:

1

Discovery

We begin with conversation. I listen, ask questions, and get to know your story, audience, and goals. This helps uncover what matters most; whether you're building a brand or promoting one.

2

Design

Using that insight, I explore visual directions that align with your message. Every element, from logo sketches to layout ideas or banner designs, is developed with clarity, purpose, and audience connection in mind.

3

Creation

Once we lock in the look and feel, I craft all the final design assets you need; ready for print, web, or launch. The result? Visuals that not only look great, but work hard for your project or brand.

This makes every design choice intentional, cohesive, and human-centered.

your designer

I’m Gilles, a brand designer helping storytellers and changemakers express who they are through bold, strategic visuals.

Graphic and Brand DesignerGraphic and Brand Designer

I bring over 18 years of design experience, blending empathy with technical skill. Whether you need a captivating logo, a print-ready layout, or a brand system that resonates, I’m here to help you connect.
I solve problems before they show up. I guide the eye, support your message, and care deeply about the long-term impact of design. You won’t find cookie-cutter work here; just thoughtful, tailored solutions that give you an edge.
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See it in action on my Work page, or reach out for a chat.

“Empathy, clarity, innovation, and storytelling are the keys to creating exceptional visual brands. If this resonates with you, we could be a perfect fit for collaboration."

More about my design philosophy:

Empathy
Clarity
Innovation
Collaboration
Graphic and Brand Design

Whether you're a storyteller, changemaker, or creator of any kind, I'm here to help shape your vision into a brand that feels honest, memorable, and true to your values.

My brand name, Wildstripe, is a nod to the natural patterns in flora and fauna; a reminder that nature inspires connection, balance, and bold beauty. Let’s bring your vision to life.