On this page I’ll be sharing the development of a personal design project; contemporary wordmark designs for each of the twelve great gods of the ancient Greeks were known as the Olympians. Inspired by what each member of this Greek pantheon represents. Because wordmarks are my favorite of the seven logo types to design.
I set a challenge to keep things simple. They're meant to be bold and modern, avoiding typical ancient Greek designs like columns, laurel wreaths, or literal depictions of gods and goddesses. However, every design choice must be meaningful and suit the unique essence of each god.
A wordmark (or logotype) is a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. With the intention to promote name recognition.
Some famous wordmark examples are the logos of Coca Cola, Disney, Google and NASA.
The 'Athena' and 'Zeus' wordmarks are featured in ‘LogoLounge 13: The World's Premier Logo Showcase’
The 13th edition of the bestselling LogoLounge book series featuring the latest and greatest of identity design created by highly accomplished and noteworthy designers from all around the world. Carefully curated by an expert panel made up of some of the most revered names in the industry.
